About the company’s management

One of the key strengths of Ongoing Warehouse is its flat organization where every customer receives a Consulting Software Engineer which serves as a single point of contact for the company’s errands. If you nevertheless need to come in contact with the company’s management; Fredrik Einarsson (CEO) and Samuel Kjellberg (COO) are ready at your service.

Fredrik Einarsson, CEO – Chief Executive Officer

Fredrik Einarsson was appointed CEO from the 1st of April 2018 after previously been working as a Consulting Software Engineer and later as the Marketing Director of Ongoing Warehouse. He has a strong belief in the company and thinks that the company can bring significant further value to the market.

Fredrik holds a Master’s Degree within Information Technology from Chalmers University of Technology and has experience from working with industry IT solutions from Norway and the United States.

Samuel Kjellberg, COO – Chief Operation Officer

Samuel Kjellberg is COO and responsible for the daily work with the existing client stock and co-workers. He has been working at Ongoing Warehouse from an early stage as a start-up to a growth-company and has had a significant part in the company’s success.

Samuel holds a Master’s Degree within Industrial Engineering from Chalmers University of Technology and has wide experience from warehouse management and logistics. Ask him a question and it is very likely that he can help you improve your logistics with the use of Ongoing Warehouse WMS.


About the founders

The company is owned by its founders Henrik Ekman and Gerhard Guron, who also are part of the company's management team. They both have extensive experience in development and marketing of IT-systems in the logistics sector. They saw a gap in the market early, making room for what later became Ongoing Warehouse AB.

Henrik Ekman, Founder, Chairman of the Board and System Manager

Henrik spent his time, after finishing his engineering degree at Chalmers University of Technology, focusing on developing operational systems for the logistics industry. Henrik is the system architect and developer that has driven the development of Ongoing Warehouse WMS. Development of the system was done in close cooperation with companies in the logistics industry and the process has in many cases been done at customer site. This close cooperation with industry, combined with technical expertise has given a competent and modern Warehouse Management System. Henrik has before, through his company Microx, been involved in building systems for e.g. the Port of Gothenburg, Schenker, NYK Logistics and DHL. In addition to his specialty in warehouse systems has Henrik extensive experience in transportation planning, ferry reservation systems and mobile computing systems.

Gerhard Guron, Founder and Member of the Board

Gerhard has previous experience as the CEO of two companies in the logistics industry. Before founding Ongoing Warehouse AB, Gerhard has e.g. for five years been the CEO for Hogia Logistics Systems AB (Sweden's market leader in transportation planning with clients like DHL, GDL, NCC Roads and Schenker). Before that Gerhard founded and was CEO of Heming Personal AB, a staffing and outsourcing company specializing in warehousing and logistics. The company was sold to Poolia and later became Uniflex. The customers were among others DHL, Michelin, Posten and IKEA . Gerhard has also been involved in the entrepreneurship community and has been chairman of the Foundation for Entrepreneurship and one of the initiators of "Entrepreneurs Day". For his involvement in entrepreneurship has Gerhard received an honourable mention in Swedish Enterprise's contest "Entrepreneur of the Year". Gerhard has a degree in Business and Economics from the University of Gothenburg.

About Ongoing Warehouse

Ongoing Warehouse is a fast-growing, Swedish-based, software company that specialize in a web-based Warehouse Management System for 3PL-companies. Our mission is to quickly and easily provide a capable, web-based Warehouse Management system for the International 3PL-market.

Our Business Idea: 

”Ongoing Warehouse is a product company – that uses Software as a Service –  to provide a standardized and open WMS for a large number of companies in the area of 3PL”